Treet’s Klaviyo Customer Segmentation Integration is now live, helping brands make the most of their resale shoppers by segmenting users, re-engaging dormant customers, and driving revenue across both resale and mainline stores.
With this integration, every time someone signs up, buys, or sells on your resale site, their profile in Klaviyo is automatically updated, and if they are net new to your brand through the resale site, a profile is created for them. No manual work, no extra data management, just a smarter way to segment, engage, and grow your customer base.
Part 1: Using Resale Users to Grow Your Mainline Business
Resale shoppers are already engaged with your brand. This integration helps brands move resale users into their broader ecosystem, increase retention, and drive more sales.
Convert Resale Buyers into Repeat Customers
New resale customers have already shown interest in your brand. This is the perfect opportunity to guide them toward mainline purchases.
Welcome sequences introduce them to your full product range, highlight sustainability efforts, or guide them toward their first purchase of new items. Exclusive discounts provide an incentive for their first mainline purchase. Personalized recommendations help them find new products based on their past purchases.
Re-Engage Dormant Customers Through Resale
Your resale program can bring back customers who have not shopped in a while by offering a way to re-engage without requiring a new purchase.
Target lapsed customers with resale opportunities and encourage them to list an item they are no longer using. Send personalized reminders for products they previously viewed or purchased. Offer store credit bonuses for listing an item to encourage first-time resale participation.
Identify Discount Shoppers and Incentivize with Deals
Resale customers are often motivated by value. Use this insight to convert them into repeat buyers.
Send exclusive offers to resale buyers who have not purchased new products. Promote seasonal or holiday sales directly to resale shoppers. Offer free shipping or other perks for users who engage with both resale and mainline stores.
Identify Super Users and Turn Them into Brand Advocates
Some resale customers are among your most engaged users. Brands can convert these customers into VIPs, influencers, or ambassadors who promote the brand organically.
Segment super users based on purchase and sales activity and offer them early access to new features or exclusive perks. Create a resale VIP tier that rewards highly active buyers and sellers. Encourage user-generated content by asking them to share their experience on social media.
Part 2: Strengthening Your Resale Program with Klaviyo Data
This integration does not just help brands convert resale shoppers into mainline customers. It also improves the resale experience itself, driving more engagement and retention.
Promote Resale Campaigns and Seasonal Events
Brands can use Klaviyo to increase engagement in resale around key moments throughout the year.
Run seasonal campaigns during Earth Day, Back to School, or holiday shopping periods. Announce resale sales events to drive listing and purchase activity. Use countdowns to create urgency for time-sensitive resale promotions.
Collect UGC and Resale Feedback to Improve Performance
User-generated content and customer feedback help improve the resale experience and drive further engagement.
Send post-purchase surveys to gather feedback on resale transactions. Ask buyers and sellers to share their experience through testimonials, reviews, or social media. Use UGC in marketing campaigns to build trust and showcase the value of resale.
How to Enable the Klaviyo Integration
- Go to your Treet Admin Dashboard
- Find the “Integrations” tab
- Click “Klaviyo - Customer Segmentation”
- Log in with Klaviyo and enable the integration
Once enabled, past resale data backfills within 24 hours, and new customer events update instantly.
Leverage Resale Users to Grow Your Business
Resale is more than a side channel. It is a strategic tool that helps brands engage shoppers, build loyalty, and increase revenue. Klaviyo allows brands to connect their resale experience with their broader marketing strategy and turn resale shoppers into lifelong customers.
You can learn more about Treet integrations here or go to the integrations tab on your admin panel.
