Secondhand Sunday: Your Secret Weapon to Win the Holidays

Harnessing the Power of Secondhand Sunday

Did you know that December 1st is Secondhand Sunday? It’s more than a day dedicated to sustainable shopping – it’s a growing movement amongst savvy holiday shoppers. With 88% of shoppers comparing prices on resale platforms before purchasing, and 81% of U.S. consumers open to receiving secondhand gifts, this year's Secondhand Sunday presents a prime opportunity for brands to capitalize on the growing trend of conscious consumerism. By strategically leveraging branded resale, you can not only contribute to a greener planet but also boost your bottom line.

What is Secondhand Sunday?

Secondhand Sunday is the Sunday between Black Friday and Cyber Monday and an annual holiday that encourages consumers to choose secondhand for the holidays. It's a day for shoppers to celebrate the circular economy, reduce waste, and save money. A stark contrast to the consumerist frenzy of Black Friday and Cyber Monday.

Why Should Brands Care About Secondhand Sunday?

As a brand, participating in Secondhand Sunday allows you to connect with a growing market of environmentally conscious consumers and thrifty shoppers. By promoting your resale platform during this time, you will strengthen customer loyalty and attract new customers all while lowering your footprint. You can also maximize revenue by leveraging this holiday to sell excess or returned inventory alongside secondhand items. By participating in this holiday, you can:

• Enhance Brand Image: Position your brand as environmentally responsible and socially conscious.
• Attract New Customers: Reach a wider audience of sustainable shoppers.
• Increase Customer Loyalty: Strengthen relationships with existing customers by offering sustainable options.
• Maximize Inventory: Sell excess or returned inventory through your resale platform.
• Reduce Environmental Impact: Contribute to a more sustainable future by reducing waste and carbon emissions.

12 Ways to Leverage Branded Resale this Secondhand Sunday

By participating in Secondhand Sunday, brands can position themselves as leaders in sustainable fashion and reap the rewards of the growing secondhand market. With the increasing consumer demand for ethical and sustainable products, now is the time to embrace branded resale and make a positive impact on the planet.

To effectively leverage Secondhand Sunday, consider the following strategies:

1. Feature Resale on Your Homepage Make sure your resale marketplace is front and center on your homepage this Secondhand Sunday. This puts pre-loved gifting options right in front of new and returning customers, and shows your commitment to the circular economy.
2. Add New Listings Not everything in your resale shop has to be pre-loved! Use it to clear out NWT (New With Tags) items like samples, returns, or discounted inventory. Shoppers love snagging new or like-new items for gifts, and the Treet Resale app makes it easy to list items directly from your e-comm dashboards.
3. Incentivize Sellers Encourage more listings by offering extra brand credit. Consider bumping it up to 110-150% around resale holidays like Secondhand Sunday. More listings mean more sales and higher ROI when customers spend that credit on your main site.
4. Offer Resale-Specific Discounts Run a sale on your Brand Direct resale listings to clear out inventory. Brands like James Street Co. and Ettitude have sold $50k in days with discounts up to 50%.
5. Highlight New with Tags and Like-New Resale Listings Not enough inventory to showcase? Many of your customers likely have NWT or like-new items listed, which are perfect for gift-giving. Feature them prominently in your Holiday promos!
6. Launch an Exclusive Secondhand Drop Build buzz by releasing a collection of hard-to-find items, like archived prints or sold-out designs. These unique finds are perfect for the holiday season and can drive excitement (and sales).
7. Run a “No New Things” Campaign While everyone else is promoting Black Friday, stand out by going in the opposite direction. Try a “no new things” campaign on Secondhand Sunday, focusing solely on conscious gifting through resale.
8. Create a Holiday Gift Guide Include a mix of both new and pre-loved items in your gift guide to appeal to a wide range of shoppers. Showcasing the range of your offerings adds versatility.
9. Engage Influencers Partner with influencers to introduce your resale marketplace to new audiences. Influencers can be a powerful way to spread the word and drive sales during the holiday season. (Traackr is a great tool for this)
10. Push PR Around Sustainable Gifting Work with your PR team to get coverage on the benefits of resale and secondhand gifting. Reporters love highlighting sustainable ways to shop during the holidays.
11. Create a Loyalty Program Around Resale Increase engagement by integrating resale into your loyalty program like Yotpo. Offer points or rewards for both buying and selling through your resale marketplace. This will boost both holiday and post-holiday sales, keeping customers coming back.
12. Turn Returns into Revenue Don't let returns go to waste! Integrate branded resale into your returns management platform to recapture value from returned items. This increases inventory and generates incremental revenue. With our integrations with partners like Loop Returns, it’s simple to turn those returns into resale opportunities.

By fully embracing Secondhand Sunday and branded resale this holiday season, your brand can attract a more conscious consumer base, drive increased traffic to your website, and foster long-lasting customer loyalty.

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