National Secondhand Wardrobe Day (August 25) is the holiday dedicated to resale. According to Capital One, a remarkable 93% of consumers shop online for secondhand items, which means the vast majority of your customers are already partial resale. If you have a resale program, August 25th is the time to highlight your efforts and maximize the impact the holiday can have on your business and your secondhand community.
Here are 3 reasons why this holiday is a key opportunity for brands:
- Boost Brand Loyalty: Demonstrating a commitment to sustainability not only aligns with customer values but also builds trust and long-term loyalty with eco and price-conscious consumers.
- Drive Resale Revenue - Spotlighting your resale program increases sell-through of P2P listings and Brand Direct units like excess inventory, samples, and returns.
- Increase Customer LTV - Your resale sellers earn credit to shop your brand again, which means a quick influx of sales is around the corner.
With secondhand shopping officially mainstream, showcasing your commitment to resale and sustainable practices can help differentiate your brand in a competitive market.
Here’s how Treet brands are leading the way in celebrating National Secondhand Wardrobe Day and highlighting their commitment to circularity:
Elizabeth Suzann:
Elizabeth Suzann steered shoppers to explore their secondhand offerings by drawing attention to their resale shop on their main site’s homepage. Through this homepage takeover, Elizabeth Suzann was able to redirect traffic to their resale shop and put their sustainability initiatives at the front and center of their brand.
Saylor:
Saylor partnered with an influencer to amplify their secondhand shopping message. By leveraging an influencer’s platform, Saylor was able to tap into those highly engaged communities and authentically advertise their resale shop through a personalized consumer experience.
Prism Boutique:
Prism Boutique built excitement by running a ‘Closet Clean Out’ campaign on social media. They encouraged their followers to declutter their wardrobes and featured direct listings from their resale shop, effectively blending community participation with product promotion.
James Street Co:
James Street Co. encouraged shoppers to choose secondhand by running a promotion on their resale shop. By offering an additional 70% discount on their secondhand items, they appealed to the sustainable and price-conscious consumer around a holiday dedicated to secondhand shopping.
Ministry of Supply:
Ministry of Supply dedicated an email newsletter to the Infinity Resale Marketplace in celebration of secondhand shopping. The newsletter shared the ‘why’ behind their resale journey and encouraged customers to explore their secondhand offerings, reinforcing their commitment to sustainability.
Joyfolie:
Joyfolie ensured their resale shop was well-stocked and diverse by uploading a variety of returned and off-price inventory. This expansion of their brand direct listings made their secondhand offerings more appealing and accessible to shoppers looking for quality items.
What’s In Store for NSWD 2024
Leading up to August 25th, Treet brands are joining forces to celebrate this holiday with a Secondhand Wardrobe Giveaway. In partnership with the Commons, six Treet brand partners are offering pre-loved items to one lucky secondhand shopper. Stay tuned for your chance to revamp your wardrobe from all of these brands’ resale shops: Wolven, Laude the Label, Rat Boi, ace & jig, Hyer Goods, Nettle Studios, and Either/Or.
In addition to the giveaway, several Treet partner brands are building excitement and incentivizing secondhand shopping by running special promotions on their resale shops. Expect exclusive discounts, limited-time offers, and special bundles from leading retailers looking to capitalize on this secondhand holiday.
If you’re a brand celebrating National Secondhand Wardrobe Day, we want to hear from you! Join us in celebrating this special day and let us support your initiatives by sharing them with our community.
