of revenue is attributed to resale
of customers are new to MoS
Ministry of Supply (MoS), the innovative brand engineering sustainable workleisure apparel, partnered with Treet, the leading branded resale platform, to launch the "Infinity Resale Market." This case study explores how MoS leveraged Treet's Off-Price and Peer-to-Peer solutions to achieve a successful resale program, ultimately driving environmental and financial benefits.
Why Resale? A Sustainable Win-Win
MoS, committed to minimizing their environmental footprint, recognized the power of resale. By extending the life of garments, they could reduce waste and offer customers a chance to experience MoS quality at a lower price point. This aligns perfectly with their mission of creating "planet-conscious" clothing.
Choosing The Right Resale Partner
While MoS originally started their resale program with another provider, they came around to Treet as a partner to help scale their program for a variety of reasons:
Metrics Tell The Story
The results speak for themselves:
The stats indicate a strong demand for MoS secondhand garments and a positive customer experience that encourages shoppers to buy more.
HOT TIP: Don't Sleep On Resale!
Aman Advani, CEO of Ministry of Supply, summarizes their experience with Treet:
MoS strongly recommends exploring resale to other fashion brands, emphasizing the environmental and financial benefits. By partnering with Treet, brands can unlock the full potential of resale and create a win-win for customers, the planet, and their bottom line.
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