July 25, 2023

Elevate your brand’s impact on National Secondhand Wardrobe Day, August 25th

Now that secondhand shopping has gone mainstream, we can collectively celebrate August 25th: National Secondhand Wardrobe Day

Branded Resale

July 25, 2023

Now that secondhand shopping has gone mainstream, we can collectively celebrate August 25th: National Secondhand Wardrobe Day. With 3 out of 4 consumers being open to shopping secondhand, this holiday is a prime time to encourage the switch from new to used and embrace more sustainable habits. Not only do consumers get high-quality, pre-loved goods for a fraction of the cost, but they’re reducing the carbon emissions of those goods by 25%.*

National Secondhand Wardrobe Day is also an opportunity for the brands that have embraced resale to celebrate their efforts in encouraging customers to buy secondhand. If you count yourself as one of these forward-thinking brands, here’s how to ensure you and your community get the most out of the holiday:

Share your why - In weeks or days leading up to National Secondhand Wardrobe Day, share the reasons why you decided to embrace resale. Treet partners have utilized Instagram stories or other platforms to share insightful statistics about how resale helps reduce landfill waste and lower carbon emissions. 63% of consumers state that it’s important they shop brands that prioritize sustainability, making transparency about your brand’s sustainable efforts crucial to nurturing and converting new customers.*

Add new Brand Direct listings - Ensure your resale site contains an abundance of inventory this holiday by sifting through and uploading your returned, off-price, and damaged listings for secondhand shoppers to enjoy. Don’t hesitate to share this journey with your community to build excitement and increase the sell-through rate of these items.

Promote on your homepage - On August 25th, draw attention to your resale site by placing a prominent banner at the top of your site or by running a homepage takeover to guide shoppers to explore your secondhand offerings.

Incentivize more listings - Grow your inventory with the help of your community by offering an increased credit amount to your secondhand sellers for each sale. For example, encourage sellers to list the month of August or leading up to the 25th by offering a 10-20% increase in brand credit back to your main site when they sell the item they listed.

Partner with an influencer - Many creators have leveraged their platforms to speak openly about thrifting and sustainability. Get your brand in front of their audiences by partnering with an influencer to advertise your secondhand shop this Holiday.

Highlight in your newsletter - The month of August, dedicate a section in your newsletter showcasing any promotion or type of content you’ve generated to celebrate National Secondhand Wardrobe Day.

Redirect your traffic - Encourage your shoppers to purchase “no new things” on the 25th by redirecting your site traffic to your resale shop. To provide more incentive, offer a discount on brand-direct items for anyone who shops on National Secondhand Wardrobe Day.

Run a giveaway - Get your community excited about your resale shop by running a social media giveaway leading up to the 25th. Whether you’re offering a bundle of pre-loved items or just one high-demand piece, this incentive will drive engagement on your channels and increase awareness of your resale program.

We would love to support any brand commemorating National Secondhand Wardrobe Day. Let us know and we would be happy to share through our channels. If you need inspiration, below are some of the ways our brand partners have celebrated in the past:

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